Blogs – Unity

Blogs - Unity

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  • 10 tips for succeeding at GDC 2025-03-12
    Excitement is only one of a myriad emotions you might be feeling as you prepare for GDC. For students, it’s an incredible opportunity to learn, network, and make connections to grow your future careers. For professionals, it’s a return home to celebrate success, catch up with long-time friends, and add new skills to your tool […]
  • Unlocking Mobile In-App Potential: Q&A with Magnite 2025-03-10
    With mobile in-app advertising poised for significant growth in 2025,* staying ahead means embracing new opportunities while navigating evolving privacy and identity standards.We sat down with Evan Gehring, Head of DV+ Channel Partnerships at Magnite, who shared how his team is enhancing in-app supply and shaping the future of programmatic advertising through innovative solutions. Let’s […]
  • How to prevent creative fatigue in your ad campaigns 2025-03-04
    Creative fatigue can be a roadblock to maximizing campaign performance. As ads repeatedly appear before users, their engagement rates decline.Networks like ironSource Ads and Unity Ads offer advertisers the ability to run dozens of creatives per campaign - an opportunity that, when used strategically, can help prevent creative fatigue and keep your ads fresh and […]
  • Why Unity is moving to 100% in-app bidding 2025-03-03
    2024 marked the start of a new era as in-app bidding took over mobile ad monetization, replacing decades-old “waterfall” mediation methods. Unity Ads, ironSource Ads, and LevelPlay joined the bidding revolution with a global, cross-functional team effort.As a result, advertisers gained more impressions, publishers streamlined operations, and gamers enjoyed better experiences with faster load times. […]
  • Games made with Unity: February 2025 in review 2025-03-03
    February was a busy month of games made with Unity, from the DICE Awards (thanks for the shout out Camouflaj) to many great releases and more. As always, Steam Next Fest contained more great demos than we could count, and this year, we put together some standout games here.Plus, we chatted with Gareth Damian Martin […]
  • Raph Koster on alternative funding and why Playable Worlds is “kick finishing” Stars Reach 2025-02-25
    Raph Koster has never been one to shy away from an ambitious vision. With his studio, Playable Worlds, the designer behind iconic games like Ultima Online and Star Wars Galaxies is hard at work on Stars Reach, a sprawling, shardless MMORPG that aspires to be nothing less than a living, breathing world. This week, Playable […]
  • Cryptical Path: When developing a roguelike feels like playing one 2025-02-25
    In this guest post, Old Skull Games share how they lost, learned, and iterated their way to a unique gameplay experience.Game development, much like a roguelike, is about iteration. You push forward, thinking you’ve found the right path – only to hit a wall, fail, and start over, a little wiser than before.Our journey in […]
  • With Momotaro Dentetsu World, Konami brings a beloved 36-year-old franchise to Unity 2025-02-19
    Momotaro Dentetsu is an iconic Japanese franchise featuring boardgame-style play where players travel to acquire properties and build wealth. The first game in this beloved series was released in 1988, and more than 20 titles have been added since.Momotaro Dentetsu World, the latest iteration in the franchise, was released a little over a year ago. […]
  • How Boss Fight brought Squid Game: Unleashed to life 2025-02-18
    The potential for transmedia success with a strong IP feels infinite. Case in point: In December, Boss Fight, a Netflix Games Studio, released the mobile game Squid Game: Unleashed in advance of the second season of the powerhouse series, and it reached the No.1 Top Free Games spot in 107 countries on the App Store.This […]
  • Rewarded ad systems: Are they right for your game and how to implement them 2025-02-13
    It’s not a secret that as mobile games have become increasingly hybridized, both in terms of their monetization and gameplay, retention has become the new golden KPI. In order to effectively monetize in this new hybrid ecosystem, publishers and studios need players who will stay and play for longer. And so, creating a positive user […]
  • How AI enables the creation of high-quality ads 2025-02-06
    In the world of mobile app advertising, your ability to convert users is as strong as the ads you produce. And creating high-quality ads requires winning creatives. But producing quality creatives at scale can be a huge challenge. This is where AI comes into play.Let’s break down how AI has improved Unity’s ad design studio’s […]
  • The power of Q1: how to unlock maximum scale with on-device advertising in 2025 2025-02-06
    When it comes to maximizing your app’s performance, there is no better time than the present. In the first quarter of 2024, users spent $15.5 billion in app, a 19.4% rise year over year (Sensor Tower). Momentum in the app market is growing, and the best time to take advantage of it is the very […]
  • Games made with Unity: January 2025 in review 2025-01-28
    Wake up sleeper! January's games made with Unity round-up is here. The sequel to the award-winning Citizen Sleeper dropped at the end of the month. As well as IGF Finalist Extreme Evolution: Drive to Divinity, Hooded Horses' Heart of the Machine, the PC and Console release of Hello Kitty Island Adventure, and much more. 2025 […]
  • Transforming concrete training: how ForgeFX creates VR training solutions 2025-01-20
    Somero Enterprises, a global leader in concrete leveling technology, partnered with ForgeFX to revolutionize operator training with an immersive virtual reality (VR) solution for their S-22EZ Laser Screed® machine. For concrete professionals, this immersive training solution reduces high training costs and logistical challenges, while equipping operators with a hands-on, safe, and engaging learning environment. By […]
  • Revolutionizing the machinery and robotics industry: an insider’s view of Unity and the reality of digital twins 2025-01-16
    Thomas Strigl has 18+ years of experience in creating and distributing simulation and commissioning software solutions. He recognizes that the modern robotics and machinery industry requires innovative solutions. This is why Thomas founded realvirtual.io in 2018, with the aim to pursue opportunities to embrace gaming technology to solve the challenges of complex automation systems. In […]
  • Games made with Unity: December 2024 in review 2025-01-13
    As 2024 came to a close, some of the most exciting releases of the year hit just in time for the holidays—many of them showcasing the power and versatility of what devs can do with Unity. From the long-awaited 1.0 release of Caves of Qud, a 14-year labor of love, to the retro-inspired MMORPG Pantheon: […]
  • 2025 Mobile gaming trends: Unity perspectives 2025-01-07
    The mobile gaming industry experienced yet another transformative year in 2024, with the continuation of key trends and the emergence of new opportunities for growth in 2025. As Sensor Tower highlights in the industry perspectives part of this blog series, the mobile gaming industry is on the rise. According to Sensor Tower data, consumer revenue […]
  • 2025 Mobile gaming trends: Industry perspectives 2025-01-07
    2024 was a year of stability and back-to-basics for the mobile gaming industry. We saw more developers and publishers prioritize successful live titles within their genres of expertise, instead of launching new titles in different categories. This focus transformed the 2024 landscape, driving record-breaking growth for evergreen titles and making reliance on established IP and […]
  • Games made with Unity: 2024 in review 2024-12-30
    Wondering what games were Made with Unity in 2024? We've done our best to collate as many as possible. This is a long list, so we’ve attempted to categorize projects by genre (including Action, Comedy, Horror, Metroidvania, and Survival) to make it easier to parse. Hopefully, you can find something that inspires what you’re making […]
  • It’s a wrap: 2024 technical content roundup 2024-12-18
    A few years ago, we created our first 100+ page e-book on performance optimization for mobile games, and quickly followed up with a similar guide for PC and consoles. We wanted to share the insights and general best practices from Unity support engineers who have worked on numerous Unity games with the rest of the […]