Scrum is the secret weapon behind the success of companies like Google, Facebook, Amazon, and Apple, which have reshaped the world through their incredibly fast innovation, laser focus on the customer, and continuous improvement practices. Based on the five years of work in the field with companies like Toyota, 3M, Schlumberger, and Autodesk, The Scrum Fieldbook offers a hands on approach to implementing the practices of the Scrum framework among traditional, non-technology companies.
In J.J. Sutherland's first book, Scrum , written with his father, Jeff, he laid out the Scrum framework used by almost all of today's leading technology companies, based on Agile software development. The book has gone on to sell over 120,000 copies in its print and ebooks editions, and another 95,000 copies as an audio download. Since publication, the Scrum framework has exploded across the corporate world. J.J. and his team at Scrum Inc. have worked with private space companies, global oil and gas firms, banks, medical device manufacturers, and firms on the cutting edge of genetic science.
In the Scrum Fieldbook , J.J. takes leaders, managers, and employees deeper into the specific challenges and opportunities the company has faced in working with major established companies like Toyota, 3M, Schlumberger, and Autodesk. He shows how the simple scrum framework can be successfully applied to any situation, and in every industry, from automobile manufacturers in the USA and Europe, to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from building fighter planes to improving the banking industry.
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Review
“Scrum is the way high-tech companies have worked for decades. In The Scrum Fieldbook, J. J. Sutherland shows how the rest of corporate America is implementing Scrum to increase productivity and achieve results.” —Verne Harnish, founder of the Entrepreneurs’ Organization (EO) and author of Scaling Up (Mastering the Rockefeller Habits 2.0)
“Essential for any leader, innovator, or potential disruptor who wants their company to learn how to get out of its own way. Through the compelling stories and data-driven insights, J. J. reveals the patterns and anti-patterns that actually matter and provides a practical guide on how to implement Scrum@Scale . . . and unleash its potential to truly nudge the world.” *—Nathaniel Davis, CEO and executive product owner, Drinkworks
“Simply put, Scrum transformed our business. I highly recommend The Scrum Fieldbook* to every company that wants to make it to the next level!” —Brian Fox, president and founder, Confirmation
“Four years ago, a few of us at 3M Healthy Information Systems took the challenge to implement Scrum to solve an acute business problem. Little did I know that Scrum was destined to be the antidote for all kinds of ills: mistrust, silos, bureaucracy, lack of community and belonging. . . . Every takeaway in TheScrum Fieldbook —and I mean every one—was like reliving our journey. Scrum is not hard to understand. It’s hard to do. Therefore: Decide. Create. Care. Adjust. Repeat. This is the way the good people in our world have made life for all of us better.” —David Frazee, director, Corporate Research Systems Lab, 3M
“Scrum creates both business value and happiness for the people involved. This framework is the key enabler for knowledge creating companies, and nurtures sustainable innovations in the global market and in society.” —Ikujiro Nonaka, Professor Emeritus at Hitotsubashi University and co-author of The New New Product Development Game and The Knowledge Creating Company
“ The Scrum Fieldbook will expand the adoption of Scrum, enhance anyone’s usage of the approach, and unleash the agile potential in all of us. This no-nonsense guide reveals practical applications of Scrum in an inspiring range of real-life experiences. J.J. strips away the jargon to show how the world of business really works, and why Scrum makes it work far better.” —Darrell Rigby, partner, Bain & Company**
About the Author
J.J. Sutherland is the CEO of Scrum Inc., a consulting and training firm that uses Scrum to deliver results in companies across the globe. He is the coauthor of Scrum: The Art of Doing Twice the Work in Half the Time, written with his father, Jeff Sutherland, the co-creator of Scrum.
Previously, he was an award-winning correspondent, producer, and Baghdad Bureau chief for NPR. He covered the wars in Iraq and Afghanistan, the Arab Spring, and the aftermath of the 2011 tsunami in Japan. He has won Dupont, Peabody, Edward R. Murrow and Lowell Thomas awards for his work. **** He lives in Washington, DC, with his family.
Scrum is the secret weapon behind the success of companies like Google, Facebook, Amazon, and Apple, which have reshaped the world through their incredibly fast innovation, laser focus on the customer, and continuous improvement practices. Based on the five years of work in the field with companies like Toyota, 3M, Schlumberger, and Autodesk, The Scrum Fieldbook offers a hands on approach to implementing the practices of the Scrum framework among traditional, non-technology companies.
In J.J. Sutherland's first book, Scrum , written with his father, Jeff, he laid out the Scrum framework used by almost all of today's leading technology companies, based on Agile software development. The book has gone on to sell over 120,000 copies in its print and ebooks editions, and another 95,000 copies as an audio download. Since publication, the Scrum framework has exploded across the corporate world. J.J. and his team at Scrum Inc. have worked with private space companies, global oil and gas firms, banks, medical device manufacturers, and firms on the cutting edge of genetic science.
In the Scrum Fieldbook , J.J. takes leaders, managers, and employees deeper into the specific challenges and opportunities the company has faced in working with major established companies like Toyota, 3M, Schlumberger, and Autodesk. He shows how the simple scrum framework can be successfully applied to any situation, and in every industry, from automobile manufacturers in the USA and Europe, to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from building fighter planes to improving the banking industry. **
Review
“Scrum is the way high-tech companies have worked for decades. In The Scrum Fieldbook, J. J. Sutherland shows how the rest of corporate America is implementing Scrum to increase productivity and achieve results.” —Verne Harnish, founder of the Entrepreneurs’ Organization (EO) and author of Scaling Up (Mastering the Rockefeller Habits 2.0)
“Essential for any leader, innovator, or potential disruptor who wants their company to learn how to get out of its own way. Through the compelling stories and data-driven insights, J. J. reveals the patterns and anti-patterns that actually matter and provides a practical guide on how to implement Scrum@Scale . . . and unleash its potential to truly nudge the world.” *—Nathaniel Davis, CEO and executive product owner, Drinkworks
“Simply put, Scrum transformed our business. I highly recommend The Scrum Fieldbook* to every company that wants to make it to the next level!” —Brian Fox, president and founder, Confirmation
“Four years ago, a few of us at 3M Healthy Information Systems took the challenge to implement Scrum to solve an acute business problem. Little did I know that Scrum was destined to be the antidote for all kinds of ills: mistrust, silos, bureaucracy, lack of community and belonging. . . . Every takeaway in The Scrum Fieldbook —and I mean every one—was like reliving our journey. Scrum is not hard to understand. It’s hard to do. Therefore: Decide. Create. Care. Adjust. Repeat. This is the way the good people in our world have made life for all of us better.” —David Frazee, director, Corporate Research Systems Lab, 3M
“Scrum creates both business value and happiness for the people involved. This framework is the key enabler for knowledge creating companies, and nurtures sustainable innovations in the global market and in society.” —Ikujiro Nonaka, Professor Emeritus at Hitotsubashi University and co-author of The New New Product Development Game and The Knowledge Creating Company
“ The Scrum Fieldbook will expand the adoption of Scrum, enhance anyone’s usage of the approach, and unleash the agile potential in all of us. This no-nonsense guide reveals practical applications of Scrum in an inspiring range of real-life experiences. J.J. strips away the jargon to show how the world of business really works, and why Scrum makes it work far better.” —Darrell Rigby, partner, Bain & Company**
About the Author
J.J. Sutherland is the CEO of Scrum Inc., a consulting and training firm that uses Scrum to deliver results in companies across the globe. He is the coauthor of Scrum: The Art of Doing Twice the Work in Half the Time, written with his father, Jeff Sutherland, the co-creator of Scrum.
Previously, he was an award-winning correspondent, producer, and Baghdad Bureau chief for NPR. He covered the wars in Iraq and Afghanistan, the Arab Spring, and the aftermath of the 2011 tsunami in Japan. He has won Dupont, Peabody, Edward R. Murrow and Lowell Thomas awards for his work. **** He lives in Washington, DC, with his family.