The International Dictionary of Marketing: Over 2000 Professional Terms & Techniques
Language: English
Advertising & Promotion Business & Economics International & World Politics Marketing & Sales Reference
Publisher: Kogan Page
Published: Jun 15, 2002
Description:
International Dictionary of Marketing provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet.