Michael John Baker
Language: English
Google Books ISBN
Publisher: Macmillan
Published: Jul 15, 1998
Providing concise definitions, this third edition has been updated and expanded to reflect developments and concepts within the fields of marketing and advertising. The book is fully cross-referenced and has clear subject headings.
Description:
Providing concise definitions, this third edition has been updated and expanded to reflect developments and concepts within the fields of marketing and advertising. The book is fully cross-referenced and has clear subject headings.